art direction | packaging | graphic design

Breast Cancer Awareness

Blenz Coffee x Canadian Cancer Society

BLENZ COFFEE has been in partnership with the Canadian Breast Cancer Foundation / Canadian Cancer Society for 7 years in a row for breast cancer awareness. In addition, BLENZ raises funds for research and advocacy for the month of October.

The creative strategy was to make the cup stand out from the norm by making it a statement piece while staying on brand for Blenz and Canadian Cancer Society. 

The campaign deliverables included are: 

• To-go Cup / Sleeve Design

• Product Photography

• In-store Digital Posters (Poster Boards, Customer Display Units, and Menu Boards)

• In-store Materials (Sandwich Boards, Countertop Decals)

• Digital Marketing (DailyHive Homepage Take Over, email campaigns, Social Media Influencer Reach)